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Case Studies

Sep 23, 2020
3 min

Commercializing Promising Research

Sometimes you have a unique technology or material and you are sure you know the right markets and the customer value but it turns out th...

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Ben Schmuck

Sep 20, 2020
3 min

Focus on Customers, Not Competitors

"We're not competitor obsessed, we're customer obsessed. We start with the customer and work backwards" - Jeff Bezos Note: This case stud...

26 views0 comments

Digital Transformation for a Top 3 Global Heavy Equipment Manufacturer

Ben Schmuck

Sep 14, 2020
4 min

Digital Transformation for a Top 3 Global Heavy Equipment Manufacturer

When you manufacture anything, let alone heavy equipment, there's a ton of things to consider to have a healthy business. From profitabi...

24 views0 comments

Ben Schmuck

Sep 10, 2020
4 min

The Best Customer Problem Statement

When I'm explaining the LeanInno framework, I refer to "Problem, Solution, Business Model, in that order." I have so many examples of com...

18 views0 comments

Ben Schmuck

Sep 6, 2020
2 min

Cameras On During COVID

During the problem phase of early stage startups and new business ideas, I coach my teams that there’s two key methods to generate a list...

3 views0 comments

Ben Schmuck

Aug 24, 2020
3 min

Get Leaders to Adopt Your Innovation

If you're a corporate innovator, you've definitely got a past example of great innovation that never get's adopted by your company. #fai...

7 views0 comments

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