Howard GerwinSep 23, 20203 minCommercializing Promising ResearchSometimes you have a unique technology or material and you are sure you know the right markets and the customer value but it turns out...
Ben SchmuckSep 20, 20203 minFocus on Customers, Not Competitors"We're not competitor obsessed, we're customer obsessed. We start with the customer and work backwards" - Jeff Bezos Note: This case...
Ben SchmuckSep 14, 20204 minDigital Transformation for a Top 3 Global Heavy Equipment ManufacturerWhen you manufacture anything, let alone heavy equipment, there's a ton of things to consider to have a healthy business. From...
Ben SchmuckSep 10, 20204 minThe Best Customer Problem StatementWhen I'm explaining the LeanInno framework, I refer to "Problem, Solution, Business Model, in that order." I have so many examples of...
Ben SchmuckSep 6, 20202 minCameras On During COVIDDuring the problem phase of early stage startups and new business ideas, I coach my teams that there’s two key methods to generate a list...
Ben SchmuckAug 24, 20203 minGet Leaders to Adopt Your InnovationIf you're a corporate innovator, you've definitely got a past example of great innovation that never get's adopted by your company. ...