Howard Gerwin
Commercializing Promising Research
Sometimes you have a unique technology or material and you are sure you know the right markets and the customer value but it turns out...
Innovation Traction
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Ben Schmuck
- Sep 19, 2020
- 3 min
Focus on Customers, Not Competitors
"We're not competitor obsessed, we're customer obsessed. We start with the customer and work backwards" - Jeff Bezos Note: This case...
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Ben Schmuck
- Sep 13, 2020
- 4 min
Digital Transformation for a Top 3 Global Heavy Equipment Manufacturer
When you manufacture anything, let alone heavy equipment, there's a ton of things to consider to have a healthy business. From...
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Ben Schmuck
- Sep 9, 2020
- 4 min
The Best Customer Problem Statement
When I'm explaining the LeanInno framework, I refer to "Problem, Solution, Business Model, in that order." I have so many examples of...
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Ben Schmuck
- Sep 5, 2020
- 2 min
Cameras On During COVID
During the problem phase of early stage startups and new business ideas, I coach my teams that there’s two key methods to generate a list...
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Ben Schmuck
- Aug 24, 2020
- 3 min
Get Leaders to Adopt Your Innovation
If you're a corporate innovator, you've definitely got a past example of great innovation that never get's adopted by your company. ...
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