Howard Gerwin
Commercializing Promising Research
Sometimes you have a unique technology or material and you are sure you know the right markets and the customer value but it turns out...
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Innovation Traction
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Ben Schmuck
- Sep 19, 2020
- 3 min
Focus on Customers, Not Competitors
"We're not competitor obsessed, we're customer obsessed. We start with the customer and work backwards" - Jeff Bezos Note: This case...
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Ben Schmuck
- Sep 13, 2020
- 4 min
Digital Transformation for a Top 3 Global Heavy Equipment Manufacturer
When you manufacture anything, let alone heavy equipment, there's a ton of things to consider to have a healthy business. From...
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