"We're not competitor obsessed, we're customer obsessed. We start with the customer and work backwards" - Jeff Bezos Note: This case study is for an industrial manufacturer from 2018 to 2020 time period. The company has a large product line in many different areas. The details of the firm and competitors are kept secret for confidentiality. If you focus on the application of the LeanInno, you'll learn about what we can bring to your company. Let's start at the beginning in

If you're a corporate innovator, you've definitely got a past example of great innovation that never get's adopted by your company. #failuretype2 Why is that? Don't your leaders see how great the innovation is? Don't they know what customers are saying about it? Why can't they change adopt this idea? It can be frustrating. Very frustrating, to say the least. I've known colleagues to leave companies because of this. "Disagreements," they call it. How can we improve th