Howard Gerwin Sep 23 3 min Commercializing Promising Research Sometimes you have a unique technology or material and you are sure you know the right markets and the customer value but it turns out th...
Ben Schmuck Sep 20 3 min Focus on Customers, Not Competitors "We're not competitor obsessed, we're customer obsessed. We start with the customer and work backwards" - Jeff Bezos Note: This case stud...
Ben Schmuck Sep 14 4 min Digital Transformation for a Top 3 Global Heavy Equipment Manufacturer When you manufacture anything, let alone heavy equipment, there's a ton of things to consider to have a healthy business. From profitabi...
