Howard GerwinSep 22, 20203 minCommercializing Promising ResearchSometimes you have a unique technology or material and you are sure you know the right markets and the customer value but it turns out...
Ben SchmuckSep 19, 20203 minFocus on Customers, Not Competitors"We're not competitor obsessed, we're customer obsessed. We start with the customer and work backwards" - Jeff Bezos Note: This case...
Ben SchmuckSep 13, 20204 minDigital Transformation for a Top 3 Global Heavy Equipment ManufacturerWhen you manufacture anything, let alone heavy equipment, there's a ton of things to consider to have a healthy business. From...
